My favorite Seth Godin book is the recent Linchpins.
Posts Tagged as ‘Seth Godin’
November 20, 2009
Putting a face on swine flu
It’s no secret that people are more likely to pay attention to a movement, a brand, or a product that has a human-interest story attached. Naming a program after a survivor (or a victim) has a powerful impact.
October 28, 2009
Do you dare me?
I’d stop reading blog posts full of tips except there are always those few that stand out from the crowd and offer some information that significantly changes the way I approach a project, a client, or my career.
