It’s no secret that people are more likely to pay attention to a movement, a brand, or a product that has a human-interest story attached. Naming a program after a survivor (or a victim) has a powerful impact.
Posts Tagged as ‘Seth Godin’
October 28, 2009
Do you dare me?
I’d stop reading blog posts full of tips except there are always those few that stand out from the crowd and offer some information that significantly changes the way I approach a project, a client, or my career.
