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	<description>A blog by Karen G. Anderson about best practices for website content and blogging.</description>
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		<title>When corporate blogging makes no sense</title>
		<link>http://writerway.com/2011/12/06/when-corporate-blogging-makes-no-sense/</link>
		<comments>http://writerway.com/2011/12/06/when-corporate-blogging-makes-no-sense/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 22:49:49 +0000</pubDate>
		<dc:creator>Karen Anderson</dc:creator>
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		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business blogging]]></category>
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		<category><![CDATA[fresh content blog]]></category>
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		<category><![CDATA[marcom blog]]></category>
		<category><![CDATA[marketing blog]]></category>
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		<description><![CDATA[Once you start treating a company blog like a PR vehicle (posting twice a month, filling it with self-congratulatory press release material, and saving time by ignoring the SEO tools) it quickly becomes ineffective as a marketing tool.  <a href="http://writerway.com/2011/12/06/when-corporate-blogging-makes-no-sense/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=writerway.com&amp;blog=6613363&amp;post=1559&amp;subd=writerway&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Swatting the social media buzzwords</title>
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		<pubDate>Mon, 23 May 2011 19:25:10 +0000</pubDate>
		<dc:creator>Karen Anderson</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[DailyBloggr]]></category>
		<category><![CDATA[Ignite Social Media]]></category>
		<category><![CDATA[Kip Bodnar]]></category>
		<category><![CDATA[Matthew Tommasi]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Socialbrite]]></category>

		<guid isPermaLink="false">http://writerway.com/?p=1363</guid>
		<description><![CDATA[Here's a quick guide to some good glossaries of social media and SEO terms. <a href="http://writerway.com/2011/05/23/swatting-the-social-media-buzzwords/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=writerway.com&amp;blog=6613363&amp;post=1363&amp;subd=writerway&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Social Media for PR (a presentation)</title>
		<link>http://writerway.com/2011/02/03/social-media-for-pr-a-presentation/</link>
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		<pubDate>Thu, 03 Feb 2011 18:16:28 +0000</pubDate>
		<dc:creator>Karen Anderson</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Molly Haas]]></category>
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		<category><![CDATA[PR]]></category>
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		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social network]]></category>
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		<guid isPermaLink="false">http://writerway.com/?p=1266</guid>
		<description><![CDATA[You don't necessarily have to "do" social media — it pretty much goes ahead and does you. The question is how much you want to try to shape what it's doing. <a href="http://writerway.com/2011/02/03/social-media-for-pr-a-presentation/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=writerway.com&amp;blog=6613363&amp;post=1266&amp;subd=writerway&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>How you will know if it&#8217;s real SEO</title>
		<link>http://writerway.com/2010/05/20/how-you-will-know-if-its-real-seo/</link>
		<comments>http://writerway.com/2010/05/20/how-you-will-know-if-its-real-seo/#comments</comments>
		<pubDate>Thu, 20 May 2010 22:37:33 +0000</pubDate>
		<dc:creator>Karen Anderson</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[search engine optimizaton]]></category>

		<guid isPermaLink="false">http://writerway.com/?p=942</guid>
		<description><![CDATA[For the majority of small businesses, and most mid-size businesses, an effective SEO program is not cheap to develop. Here's why. <a href="http://writerway.com/2010/05/20/how-you-will-know-if-its-real-seo/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=writerway.com&amp;blog=6613363&amp;post=942&amp;subd=writerway&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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