Tag Archives: SEO
When corporate blogging makes no sense
Once you start treating a company blog like a PR vehicle (posting twice a month, filling it with self-congratulatory press release material, and saving time by ignoring the SEO tools) it quickly becomes ineffective as a marketing tool. Continue reading
Filed under Blogging, Communication, Marketing Communications, Social Media
Swatting the social media buzzwords
Here’s a quick guide to some good glossaries of social media and SEO terms. Continue reading
Filed under Marketing Communications, Social Media
Social Media for PR (a presentation)
You don’t necessarily have to “do” social media — it pretty much goes ahead and does you. The question is how much you want to try to shape what it’s doing. Continue reading
Filed under Marketing Communications, Social Media
How you will know if it’s real SEO
For the majority of small businesses, and most mid-size businesses, an effective SEO program is not cheap to develop. Here’s why. Continue reading
Filed under SEO
What’s your name?
There’s no “right way” to name a business. But Seattle entrepreneur Chris Rugh’s article in Octane magazine provides an excellent overview on issues to consider. Continue reading
Filed under Marketing Communications, SEO
Who you gonna call? Ghost bloggers.
I sit down with clients and figure out what they really want to get in return for the time they put in — or the money they spend — on a business blog. Continue reading
Filed under Blogging, Social Media
Think before you shrink
Web 1 Marketing has a great post on how shrinking a URL (using services such as TinyURL or BudURL) works and how it affects SEO. Turns out there are two different types of redirects at work, and one is preferable … Continue reading
Filed under SEO
What’s Twitter, and why I love it
If you work in an environment filled with friendly, fascinating people, where you continually hear about exciting news (local, online, and around the world), and you are encouraged to be witty and playful, then you don’t need Twitter. Continue reading
Filed under Communication, Marketing Communications, Online Work/Life, Social Media, Working
