Social media in 2015 has moved beyond story telling to become an interactive public performance with a variety of audiences.
A social media program that makes perfect sense today is likely to be significantly out of alignment in 18 months.
You don’t necessarily have to “do” social media — it pretty much goes ahead and does you. The question is how much you want to try to shape what it’s doing.
Karen Anderson’s presentation on social media for the Public Relations Writing class at the University of Washington.