Tag Archives: MarCom

“We can’t say that!” Why not?

Rand Fishkin’s public postings about the process of seeking investment capital for his company SEOMoz may represent a trend toward transparency in business communications. Continue reading

Leave a Comment

Filed under Communication, Marketing Communications, Online Work/Life, SEO, Social Media

Er, do I know you?

The irony here is that adding a little bit of actual identifying information to their email wouldn’t have cost them a cent. Continue reading

Leave a Comment

Filed under Communication, Marketing Communications, Writing

Where the editorial grass is greener

Can a writer transition from technical communications to MarCom work mid-career? In the past few weeks several friends with extensive experience in technical writing and editing have voiced just such an ambition. One wrote: “I want to shift away from … Continue reading

2 Comments

Filed under Marketing Communications, Writing