Tag Archives: keywords
When corporate blogging makes no sense
Once you start treating a company blog like a PR vehicle (posting twice a month, filling it with self-congratulatory press release material, and saving time by ignoring the SEO tools) it quickly becomes ineffective as a marketing tool. Continue reading
Filed under Blogging, Communication, Marketing Communications, Social Media
Corporate bloggers: Stop competing against Perez Hilton
Stop competing against Perez Hilton. Instead, start using the power of a corporate blog to compete against your actual competition. Continue reading
Filed under Blogging, Communication, SEO, Social Media
How you will know if it’s real SEO
For the majority of small businesses, and most mid-size businesses, an effective SEO program is not cheap to develop. Here’s why. Continue reading
Filed under SEO
