Tag Archives: keywords

When corporate blogging makes no sense

Once you start treating a company blog like a PR vehicle (posting twice a month, filling it with self-congratulatory press release material, and saving time by ignoring the SEO tools) it quickly becomes ineffective as a marketing tool. Continue reading

Leave a Comment

Filed under Blogging, Communication, Marketing Communications, Social Media

Corporate bloggers: Stop competing against Perez Hilton

Stop competing against Perez Hilton. Instead, start using the power of a corporate blog to compete against your actual competition. Continue reading

4 Comments

Filed under Blogging, Communication, SEO, Social Media

How you will know if it’s real SEO

For the majority of small businesses, and most mid-size businesses, an effective SEO program is not cheap to develop. Here’s why. Continue reading

6 Comments

Filed under SEO