Tag Archives: Facebook
Why I avoid Google+
Google+ won’t let you integrate multiple Google mail accounts into one Google+ identity, and that makes using Google+ a frustrating time suck. Continue reading
Filed under Online Work/Life
What’s next for tech blogging?
Look for YouTube channels to replace blogs, and for successful bloggers to offer how-tos and paid content (my contribution to the predictions for tech blogging started by Jeremiah Owyang). Continue reading
Filed under Blogging, Social Media
The cross-training approach to social media marketing
Your forays into social media should be designed to enhance rather than undermine your overall performance. Continue reading
Filed under Marketing Communications, Social Media
Twitter as paperboy: The role of distribution in online publishing
Jason Preston, VP of strategy for Parnassus Group and instigator at several Seattle online publishing startups, posted some interesting observations about the need for distribution in online publishing. Continue reading
Filed under Social Media, Web Content
2 keys to great content strategy
The first key to great content strategy is knowing the organization, its audience, and the available tools. The second key is using that information to build realistic plans and options. Continue reading
Filed under Marketing Communications, Social Media, Web Design
Twitter? (yawn) Don’t bother.
Advertising? Twitter has jumped the shark and is diving for the bottom with the fail whale hot on its tail. Continue reading
Filed under Blogging, Marketing Communications, Social Media
Nanny EdgeRank decides who you get to play with on Facebook
How EdgeRank controls the updates we do (and don’t) see on Facebook. Continue reading
Filed under Social Media
Stop! Don’t go near social media without a strategy
Develop a social media strategy first, and you’ll save time and money on implementation. Continue reading
Filed under Marketing Communications, Social Media
The Serial Kveller and 11 other Facebook stereotypes
Isn’t it odd how many people (thought not, of course, us!) default into one of the 12 Facebook stereotypes? Continue reading
Filed under Communication, Writing
Social Media for PR (a presentation)
You don’t necessarily have to “do” social media — it pretty much goes ahead and does you. The question is how much you want to try to shape what it’s doing. Continue reading
Filed under Marketing Communications, Social Media
