Category Archives: Social Media
Twitter as paperboy: The role of distribution in online publishing
Jason Preston, VP of strategy for Parnassus Group and instigator at several Seattle online publishing startups, posted some interesting observations about the need for distribution in online publishing. Continue reading
Filed under Social Media, Web Content
“We can’t say that!” Why not?
Rand Fishkin’s public postings about the process of seeking investment capital for his company SEOMoz may represent a trend toward transparency in business communications. Continue reading
Filed under Communication, Marketing Communications, Online Work/Life, SEO, Social Media
2 keys to great content strategy
The first key to great content strategy is knowing the organization, its audience, and the available tools. The second key is using that information to build realistic plans and options. Continue reading
Filed under Marketing Communications, Social Media, Web Design
Twitter? (yawn) Don’t bother.
Advertising? Twitter has jumped the shark and is diving for the bottom with the fail whale hot on its tail. Continue reading
Filed under Blogging, Marketing Communications, Social Media
Nanny EdgeRank decides who you get to play with on Facebook
How EdgeRank controls the updates we do (and don’t) see on Facebook. Continue reading
Filed under Social Media
Social media tips — from 1966
A social media study from 1966 explains word of mouth persuasion. Continue reading
Filed under Social Media
Swatting the social media buzzwords
Here’s a quick guide to some good glossaries of social media and SEO terms. Continue reading
Filed under Marketing Communications, Social Media
The social media strategist’s guide to the Geosocial Universe
This profile of the current geosocial universe will help you plan your social media strategy. Continue reading
Filed under Blogging, Marketing Communications, Social Media
Stop! Don’t go near social media without a strategy
Develop a social media strategy first, and you’ll save time and money on implementation. Continue reading
Filed under Marketing Communications, Social Media
Social Media for PR (a presentation)
You don’t necessarily have to “do” social media — it pretty much goes ahead and does you. The question is how much you want to try to shape what it’s doing. Continue reading
Filed under Marketing Communications, Social Media
