Category Archives: Social Media
Social media mistake #1: Fuzzy pink slippers that don’t fit
Don’t settle for a generic “social media package.” If you don’t know your social media needs and budget, a social media audit will help you find out. Continue reading
Filed under Social Media, Web Content
Theft by headline — and the $6 mouse that roared
Illustrations have become increasingly important as people find blog content through image-friendly links on Facebook or online periodicals like Seattle Women Daily. Continue reading
Filed under Blogging, Social Media, Web Content
Welcome to my Macworld | iWorld 2012 friends
Greetings to all the folks I met at Macworld | iWorld 2012 in San Francisco last week! Continue reading
Filed under Blogging, Social Media, Web Content
What’s next for tech blogging?
Look for YouTube channels to replace blogs, and for successful bloggers to offer how-tos and paid content (my contribution to the predictions for tech blogging started by Jeremiah Owyang). Continue reading
Filed under Blogging, Social Media
When corporate blogging makes no sense
Once you start treating a company blog like a PR vehicle (posting twice a month, filling it with self-congratulatory press release material, and saving time by ignoring the SEO tools) it quickly becomes ineffective as a marketing tool. Continue reading
Filed under Blogging, Communication, Marketing Communications, Social Media
Self-publishing: Author Scott Berkun shares his experiences
Noted author Scott Berkun shares his experiences in self-publishing, including why he gave the book away for free for 48 hours. Continue reading
Filed under Productivity, Social Media, Writing
Social media — a quick guide to doing it right
The folks over at the Search Engine Marketing Group have written a concise article on how to optimize your social media presence. Continue reading
Filed under Marketing Communications, SEO, Social Media
Why you want to know about Quick Response codes
You’re seeing QR codes in more and more places these days. Here’s what these little square code boxes can do for your event or organization. Continue reading
Filed under Marketing Communications, Online Work/Life, Social Media
The cross-training approach to social media marketing
Your forays into social media should be designed to enhance rather than undermine your overall performance. Continue reading
Filed under Marketing Communications, Social Media
Corporate bloggers: Stop competing against Perez Hilton
Stop competing against Perez Hilton. Instead, start using the power of a corporate blog to compete against your actual competition. Continue reading
Filed under Blogging, Communication, SEO, Social Media
