Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.
This interview with Joe Hage provides insight into the discipline that underlies highly effective marketing.
Pew Internet reports that Facebook is far and away the most popular social media site for adults.
According to the new Pew Internet study, the relative likelihood of social network involvement is unrelated to gender, race/ethnicity, education level, household income, or urbanity.
Rand Fishkin talks about what SEO is and isn’t, and what people (rightly or wrongly) think about search engine optimization.
Chuck Joiner of MacVoices and I recorded a MacVoices show about blogging — the history, the growth, the high points, and the Dark Ages.
A social media program that makes perfect sense today is likely to be significantly out of alignment in 18 months.
Trends for 2013: Bragging, bluster, and boasting are out. Thoughtfulness, substance, and sustainability are in.
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Social media faceplant: Posting a picture of a cruddy sink to your company’s Facebook page.