Category Archives: Marketing Communications
2 keys to great content strategy
The first key to great content strategy is knowing the organization, its audience, and the available tools. The second key is using that information to build realistic plans and options. Continue reading
Filed under Marketing Communications, Social Media, Web Design
Twitter? (yawn) Don’t bother.
Advertising? Twitter has jumped the shark and is diving for the bottom with the fail whale hot on its tail. Continue reading
Filed under Blogging, Marketing Communications, Social Media
Swatting the social media buzzwords
Here’s a quick guide to some good glossaries of social media and SEO terms. Continue reading
Filed under Marketing Communications, Social Media
The social media strategist’s guide to the Geosocial Universe
This profile of the current geosocial universe will help you plan your social media strategy. Continue reading
Filed under Blogging, Marketing Communications, Social Media
Some thoughts on audiences and marketing
Apple’s success illustrates what happens when you align your product marketing with your audience. Continue reading
Filed under Apple, Marketing Communications
Stop! Don’t go near social media without a strategy
Develop a social media strategy first, and you’ll save time and money on implementation. Continue reading
Filed under Marketing Communications, Social Media
Social Media for PR (a presentation)
You don’t necessarily have to “do” social media — it pretty much goes ahead and does you. The question is how much you want to try to shape what it’s doing. Continue reading
Filed under Marketing Communications, Social Media
Is your website ready for 2011?
Six quick and easy tweaks that can take your website or blog from looking sloppy and out-of-date to savvy and professional. Continue reading
Filed under Blogging, Marketing Communications, Web Design
Is your website ready for Facebook?
Find out why many organizations that crave Facebook publicity aren’t yet putting their best face forward. Continue reading
Filed under Marketing Communications, Social Media
I wrote it! Wait, now you want me to talk about it?
This MacVoices radio interview was a delightful, if unexpected, part of promoting my new ebook. Continue reading
Filed under Blogging, Marketing Communications, Online Work/Life, Social Media, Writing
