Category Archives: Marketing Communications
If you write or send marketing emails, read this
Joe Hage dissects and analyzes an email blast from a conference organizer to prospective attendees. Continue reading
Filed under Communication, Marketing Communications
When corporate blogging makes no sense
Once you start treating a company blog like a PR vehicle (posting twice a month, filling it with self-congratulatory press release material, and saving time by ignoring the SEO tools) it quickly becomes ineffective as a marketing tool. Continue reading
Filed under Blogging, Communication, Marketing Communications, Social Media
Direct marketing: Let’s test the “old school” approach
Joe Hage tests the “old school” approach to direct marketing. What do you think? Continue reading
Filed under Marketing Communications, Online Work/Life
5 essentials for an effective event homepage
Why do websites for major community and commercial events fail the basic effectiveness criteria set by the flyer for a community center rummage sale? Continue reading
Filed under Communication, Marketing Communications, Web Content, Web Design
Social media — a quick guide to doing it right
The folks over at the Search Engine Marketing Group have written a concise article on how to optimize your social media presence. Continue reading
Filed under Marketing Communications, SEO, Social Media
Why you want to know about Quick Response codes
You’re seeing QR codes in more and more places these days. Here’s what these little square code boxes can do for your event or organization. Continue reading
Filed under Marketing Communications, Online Work/Life, Social Media
The cross-training approach to social media marketing
Your forays into social media should be designed to enhance rather than undermine your overall performance. Continue reading
Filed under Marketing Communications, Social Media
“We can’t say that!” Why not?
Rand Fishkin’s public postings about the process of seeking investment capital for his company SEOMoz may represent a trend toward transparency in business communications. Continue reading
Filed under Communication, Marketing Communications, Online Work/Life, SEO, Social Media
2 keys to great content strategy
The first key to great content strategy is knowing the organization, its audience, and the available tools. The second key is using that information to build realistic plans and options. Continue reading
Filed under Marketing Communications, Social Media, Web Design
Twitter? (yawn) Don’t bother.
Advertising? Twitter has jumped the shark and is diving for the bottom with the fail whale hot on its tail. Continue reading
Filed under Blogging, Marketing Communications, Social Media
