Category Archives: Marketing Communications
Is your web writer stealing content? Are you encouraging plagiarism?
Do you patronize a business that steals content? Continue reading
Filed under SEO, Marketing Communications, Web Design, Web Content
Quick fixes for commercial websites: How to diagnose customer pain points
Five ways to diagnose (and address) customer pain points on commercial websites. Continue reading
Filed under Marketing Communications, Web Design, Web Content, Online Work/Life
Faced with confusing choices, the online customer throws in the towel
Online or off, customers given too many choices are up to 10 times less likely to buy. Combine that with a confusing website and it’s a recipe for customer frustration. Continue reading
Filed under Marketing Communications, Web Design
If you write or send marketing emails, read this
Joe Hage dissects and analyzes an email blast from a conference organizer to prospective attendees. Continue reading
Filed under Communication, Marketing Communications
When corporate blogging makes no sense
Once you start treating a company blog like a PR vehicle (posting twice a month, filling it with self-congratulatory press release material, and saving time by ignoring the SEO tools) it quickly becomes ineffective as a marketing tool. Continue reading
Filed under Blogging, Communication, Marketing Communications, Social Media
Direct marketing: Let’s test the “old school” approach
Joe Hage tests the “old school” approach to direct marketing. What do you think? Continue reading
Filed under Marketing Communications, Online Work/Life
5 essentials for an effective event homepage
Why do websites for major community and commercial events fail the basic effectiveness criteria set by the flyer for a community center rummage sale? Continue reading
Filed under Communication, Marketing Communications, Web Content, Web Design
Social media — a quick guide to doing it right
The folks over at the Search Engine Marketing Group have written a concise article on how to optimize your social media presence. Continue reading
Filed under Marketing Communications, SEO, Social Media
Why you want to know about Quick Response codes
You’re seeing QR codes in more and more places these days. Here’s what these little square code boxes can do for your event or organization. Continue reading
Filed under Marketing Communications, Online Work/Life, Social Media
The cross-training approach to social media marketing
Your forays into social media should be designed to enhance rather than undermine your overall performance. Continue reading
Filed under Marketing Communications, Social Media
