Category Archives: Communication
Tweets that make me want to scream
On Twitter there’s just no excuse for mind-numbing teasers, drive-by rants, and self-congratulatory re-runs. Continue reading
Filed under Communication, Online Work/Life, Writing
If you write or send marketing emails, read this
Joe Hage dissects and analyzes an email blast from a conference organizer to prospective attendees. Continue reading
Filed under Communication, Marketing Communications
When corporate blogging makes no sense
Once you start treating a company blog like a PR vehicle (posting twice a month, filling it with self-congratulatory press release material, and saving time by ignoring the SEO tools) it quickly becomes ineffective as a marketing tool. Continue reading
Filed under Blogging, Communication, Marketing Communications, Social Media
5 essentials for an effective event homepage
Why do websites for major community and commercial events fail the basic effectiveness criteria set by the flyer for a community center rummage sale? Continue reading
Filed under Communication, Marketing Communications, Web Content, Web Design
Corporate bloggers: Stop competing against Perez Hilton
Stop competing against Perez Hilton. Instead, start using the power of a corporate blog to compete against your actual competition. Continue reading
Filed under Blogging, Communication, SEO, Social Media
“We can’t say that!” Why not?
Rand Fishkin’s public postings about the process of seeking investment capital for his company SEOMoz may represent a trend toward transparency in business communications. Continue reading
Filed under Communication, Marketing Communications, Online Work/Life, SEO, Social Media
The Serial Kveller and 11 other Facebook stereotypes
Isn’t it odd how many people (thought not, of course, us!) default into one of the 12 Facebook stereotypes? Continue reading
Filed under Communication, Writing
Are you ready to have a great website?
You won’t get a great website until your company is ready for website greatness. Continue reading
Filed under Communication, Social Media, Web Design
New ideas, including one from Seth
Seth Godin’s blog post on how you can reduce the amount of time you spend in “downcycle” interactions that aren’t working and are only going to get worse. Continue reading
Filed under Communication
