Category Archives: Blogging
Theft by headline — and the $6 mouse that roared
Illustrations have become increasingly important as people find blog content through image-friendly links on Facebook or online periodicals like Seattle Women Daily. Continue reading
Filed under Blogging, Social Media, Web Content
Welcome to my Macworld | iWorld 2012 friends
Greetings to all the folks I met at Macworld | iWorld 2012 in San Francisco last week! Continue reading
Filed under Blogging, Social Media, Web Content
What’s next for tech blogging?
Look for YouTube channels to replace blogs, and for successful bloggers to offer how-tos and paid content (my contribution to the predictions for tech blogging started by Jeremiah Owyang). Continue reading
Filed under Blogging, Social Media
When corporate blogging makes no sense
Once you start treating a company blog like a PR vehicle (posting twice a month, filling it with self-congratulatory press release material, and saving time by ignoring the SEO tools) it quickly becomes ineffective as a marketing tool. Continue reading
Filed under Blogging, Communication, Marketing Communications, Social Media
Corporate bloggers: Stop competing against Perez Hilton
Stop competing against Perez Hilton. Instead, start using the power of a corporate blog to compete against your actual competition. Continue reading
Filed under Blogging, Communication, SEO, Social Media
Twitter? (yawn) Don’t bother.
Advertising? Twitter has jumped the shark and is diving for the bottom with the fail whale hot on its tail. Continue reading
Filed under Blogging, Marketing Communications, Social Media
The social media strategist’s guide to the Geosocial Universe
This profile of the current geosocial universe will help you plan your social media strategy. Continue reading
Filed under Blogging, Marketing Communications, Social Media
May 18: Ignite Seattle inspires
There are only three excuses for not keeping up with your blog. They are: You’re dead You’re working You’re working yourself to death Let’s just say I’m not dead. Movin’ right along… May 18 is the next Ignite Seattle at … Continue reading
Filed under Blogging
Is your website ready for 2011?
Six quick and easy tweaks that can take your website or blog from looking sloppy and out-of-date to savvy and professional. Continue reading
Filed under Blogging, Marketing Communications, Web Design
I wrote it! Wait, now you want me to talk about it?
This MacVoices radio interview was a delightful, if unexpected, part of promoting my new ebook. Continue reading
Filed under Blogging, Marketing Communications, Online Work/Life, Social Media, Writing
