Monthly Archives: November 2009
Putting a face on swine flu
It’s no secret that people are more likely to pay attention to a movement, a brand, or a product that has a human-interest story attached. Naming a program after a survivor (or a victim) has a powerful impact. Continue reading
Filed under Communication, Marketing Communications
Desk candy
Staples now offers a full line of OXO GoodGrips office products. Continue reading
Filed under Online Work/Life, Working
