Daily Archives: August 19, 2009
Fake FAQs
Marketers have borrowed the FAQ format from instructional websites in the hopes of giving complex, confusing, and discouraging information about their products the appearance of user friendliness. Continue reading
Filed under Marketing Communications, Web Content
When the saint comes marching in
Englishman offended by the municipal authorities’ decision to “dumb down” his street’s name (from “St. John’s Close” to “St. Johns Close”) he returned his local street signs to the proper singular possessive — using paint and a paint brush. Continue reading
Filed under Communication, Creativity
